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Proenza Schouler’s Spring 2013 Ad Can’t Decide What It’s All About
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Proenza Schouler’s Spring 2013 Ad Can’t Decide What It’s All About

Image via WWD For Proenza Schouler's national magazine ad debut, Lazaro Hernandez and Jack McCollough brought in photographer David Sims to photograph models Irina Nikolaeva and Julia Nobis in the brand's Spring 2013 collection. This campaign is very likely a crucial piece of some larger overall business strategy: set to run in Vogue, Harper's Bazaar and W (advertising in […]

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