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Proenza Schouler’s Spring 2013 Ad Can’t Decide What It’s All About
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Proenza Schouler’s Spring 2013 Ad Can’t Decide What It’s All About

Image via WWD For Proenza Schouler's national magazine ad debut, Lazaro Hernandez and Jack McCollough brought in photographer David Sims to photograph models Irina Nikolaeva and Julia Nobis in the brand's Spring 2013 collection. This campaign is very likely a crucial piece of some larger overall business strategy: set to run in Vogue, Harper's Bazaar and W (advertising in […]

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Australian Models Continue Their Domination of the Spring 2013 Campaigns
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Australian Models Continue Their Domination of the Spring 2013 Campaigns

Three months ago, it was about who had the punchier collection; now it’s whose campaign makes best use of an Australian model. The photographic ads for Hedi Slimane and Raf Simons’ debut collections for Saint Laurent and Christian Dior, respectively, have now both been released, with both designers inadvertently fueling their media-fabricated rivalry by choosing […]

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