From a beekeeper's backyard in Maine, Burt's Bees has been delivering earth-friendly, natural health and beauty products for 30 years. The brand's products are free of parabens, phthalates, petrolatum and SLS, and the company does not test on animals. The latest is the Brightening line ($10 to $20 each), which is clinically proven to brighten and even out skin tone in four weeks.