Alicia Silverstone Celebrates Launch of New Eco-Chic Beauty Line

Alicia Silverstone for Juice Beauty Brunch

Eco-minded actress Alicia Silverstone celebrated the launch of her new makeup and skincare collection, Alicia Silverstone for Juice Beauty, over brunch at Cecconi’s in West Hollywood yesterday. The former Clueless star gushed about the vegan line, which she created in collaboration with organic skin care brand Juice Beauty.

“Our shared vision was to create a natural and organic, cruelty-free beauty collection with products that are, of course, more luscious and better for you than conventional beauty products,” she said. The antioxidant rich, five-item lineup is sold at ULTA and includes a Chamomile Cleanser, Pressed Powder, Nourishing Moisturizer, Glow Highlighter, and Purely Kissable Lip Color—all of which retail between $16 and $36.

“Women deserve to pamper their bodies with the most beautiful, organic and naturally healthy cosmetics, without worrying about any negative impact on their health or the environment,” said Alicia. “That’s why every choice we made in creating this line, from the recycled packaging to sourcing all of our ingredients from local Certified Organic West Coast farmers, was made to help women feel great about how they look, how they feel and how they’re helping the world around them.”

And feel great they will. This line not only smells delicious, but it’s super cute to look at too! We love the light pink, almost vintage packaging, and the fact that it’s made of 95% recycled materials only makes it that much better.

So what does the future hold for Silverstone and Juice Beauty in terms of more products? “Baby steps,” says Founding Partner of the brand Karen Behnke, which means hopefully, if all goes well (fingers crossed!), we’ll be seeing more from these two very soon.

image: Mr. Blue/