Beauty Trend to Try: Purple Eye Shadow

Summer fashion is all about the unexpected, and the same rule applies for makeup trends. To get started, leave your neutral palettes behind and give your eyes a pop of color with this season's favorite eye-shadow hue: purple. From electric violet to soft lavenders, purple shadows make for a bold statement that complements every skin tone as well as every eye color. Purple is also one of the few shades that brings out the color in hazel, green, brown, and blue eyes. So highlight this season's pretty florals, neutral separates, and metallic ensembles with an eyeful of purple.