Now’s the time to go blonde. Want proof? Emily Ratajkowski, Kylie Jenner and even Kaia Gerber all made the switch for summer. And just like everyone else who lightens their locks, they’ll need to invest in a quality purple shampoo.
Orange, brassy color is a common occurrence for bottle blondes. Blond color oxidizes, turns a cartoonish yellow hue and incites instant panic. Thankfully, a good purple shampoo can offer a quick fix. Emphasis on “good.” It neutralizes brassiness and softens hair texture, resulting in a cool, bright, natural-looking blonde. However, some just don’t do the trick. The seven products recommended here are tried, tested and consumer approved. Discover the best purple shampoo for all your blond hair needs.