When it comes to a pirate’s treasure, X marks the spot. When it comes to unearthing overlooked beauty buys, look for the bullseye — the Target logo, that is. In addition to carrying your favorite drugstore cosmetics, Target is also home to a few beauty brands that you can’t find anywhere else in the U.S. Here, the Target exclusives you’ll want to add to your next shopping list.
Joane Amay was born in New York City but raised in New Jersey and considers herself a Jersey girl through and through. She is currently the contributing beauty editor at Uptown magazine but has worked as an editor at Lucky, Harper's Bazaar and Marie Claire. A lover of shoes and bags, she owns way too many and plans on adding more to her considerable collection.