Feminist Sex Symbol Betty Boop Just Got Her Own MAC Lipstick

M.A.C.'s "Betty Boop Red" lipstick; Image: M.A.C. Cosmetics

M.A.C.’s “Betty Boop Red” lipstick; Image: M.A.C. Cosmetics

With her doe eyes, pouty lips, hourglass figure, skimpy dresses and lacy garters, Betty Boop was one of the first popular cartoons to depict (and celebrate) the empowered, sexually liberated woman. In 2017, as women take to the streets to defend their reproductive rights, Betty’s cultural relevance has not been lost on brands. On February 14 — just in time for Galentine’s Day — Zac Posen will release two dresses inspired by the sassy sex symbol. That same day, M.A.C. Cosmetics will pay homage to Max Fleischer’s feminist creation with an online-exclusive bright red lipstick named for the iconic character. (Red lipstick being one of the most powerful symbols of female beauty and sexuality in the Western world — apart from Betty.) The shade will retail for $17 and will surely sell out quickly. Wear it with pride.