8 Lip Masks for a Prettier Pucker

Lip masks are taking social media by storm. Blame Kylie Jenner for, well, her lips and celebs like Jessica Alba and Emma Stone for keeping the momentum going by posting lip mask selfies. While some of these products are like sheet masks for your lips — in gelatinous textures — others are more like traditional face masks with balmy consistencies. But they’re all designed to moisturize, plump and reinvigorate your pout — and who couldn’t use that this time of year?

[ Next: 7 New Lip Treatments That Go Way Beyond Your Basic Balm ]