Beauty

CoverGirl Is Now the Largest Beauty Brand to Go Cruelty-Free

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Beauties we have MAJOR news: COVERGIRL does not test on animals and now we’re Leaping Bunny certified by @crueltyfreeintl, which means we’re Cruelty Free across ALL our products, EVERYWHERE we’re sold! 🐰💄😊 At COVERGIRL, we believe that you shouldn’t have to choose between the beauty products you ❤️ and the values you believe in. As the biggest makeup brand to achieve the Leaping Bunny certification, we’re committed to getting affordable, ethical makeup into the hands of anyone who wants it. 🙌 Join us in celebrating our certification and supporting #CrueltyFreeBeauty by sharing your excitement with #COVERGIRLCrueltyFree and #COVERGIRLMADE! *COVERGIRL is not sold in China and with our new BFFs at Cruelty Free International, we are working together to advocate for regulatory change to end animal testing globally

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As major fashion brands strive for more environmentally friendly and sustainable practices, beauty brands have also been in the spotlight when it comes to environmental ethics, particularly concerning testing on animals. CoverGirl just happily revealed that it is Leaping Bunny-certified, therefore guaranteeing that all of its products are cruelty-free, making it the largest beauty brand to earn the certification.

“It signifies a shift in the industry,” Ukonwa Ojo, CMO of Coty Consumer Beauty (Covergirl’s parent company), said to Teen Vogue. “If a global brand like CoverGirl can make this happen, we think a cruelty-free future is a possibility. It’s our mission to help eliminate unnecessary animal testing from the industry, and our certification is the first step in this change.”

There’s no need to wait until the certified animal cruelty-free products are available, as all CoverGirl products on shelves right now are cruelty-free. The Leaping Bunny mark will be placed on all products by winter.

View this post on Instagram

Beauties we have MAJOR news: COVERGIRL does not test on animals and now we’re Leaping Bunny certified by @crueltyfreeintl, which means we’re Cruelty Free across ALL our products, EVERYWHERE we’re sold! 🐰💄😊 At COVERGIRL, we believe that you shouldn’t have to choose between the beauty products you ❤️ and the values you believe in. As the biggest makeup brand to achieve the Leaping Bunny certification, we’re committed to getting affordable, ethical makeup into the hands of anyone who wants it. 🙌 Join us in celebrating our certification and supporting #CrueltyFreeBeauty by sharing your excitement with #COVERGIRLCrueltyFree and #COVERGIRLMADE! *COVERGIRL is not sold in China and with our new BFFs at Cruelty Free International, we are working together to advocate for regulatory change to end animal testing globally

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Not officially released but sent as a reply to inquiries on Twitter, CoverGirl stated that it will be releasing a list of its vegan products soon, so consumers will easily be able to shop cruelty-free, vegan products.

[ Next: 12 Amazing Cruelty-Free Beauty Products You Can Buy for Under $10 ]