Rihanna is already owning 2019 with her newest Fenty Beauty launch: the Pro Filt’r Concealer that guarantees to be “creamy, creaseproof and longwearing” and comes in a groundbreaking 50 shades.
To reveal the launch, Rihanna posted a mini concealer demonstration on YouTube and Instagram as part of her Tutorial Tuesdays. In the video, she talks about the quality of the concealer saying, “Especially with a formula like this that dries down and mattifies eventually, you expect it to start getting tacky and paint up, but this formula does not.” Even better, existing Fenty foundation customers can find their perfect concealer shade to match.
Along with the concealer, Fenty Beauty is also launching the Pro Filt’r Instant Retouch Setting Powder in eight shades for all skin tones, as well as a range of tools and accessories. Stay tuned for the official launch on January 11 at Sephora and Fentybeauty.com.