Chanel revealed its plans last August for its first-ever makeup line for men, Boy de Chanel. “Just as Gabrielle Chanel borrowed elements from the men’s wardrobe to dress women, Chanel draws inspiration from the women’s world to write the vocabulary of a new personal aesthetic for men,” the brand said in a statement. “Lines, colors, attitudes, gestures….There is no absolutely feminine or masculine prerequisite: Style alone defines the person we wish to be.”
Fronting the Boy de Chanel campaign will be Korean star Lee Dong-Wook. As reported by HYPEBAE, Dong-Wook, “embodies the ethos of the collection: a person liberated from restrictions with a state of mind that celebrates fluidity and an art of living.” The collection, which is currently available at Chanel.com, features a matte foundation, waterproof eyebrow pencil and a lip balm that promises to keep lips smooth and hydrated for 8 hours.
For anyone new to makeup for men, Chanel created some helpful beauty tutorials on how to apply natural-looking foundation and create sophisticated or natural eyebrows. Check them out on Chanel’s website.