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When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup. I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true. It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be. Sometimes beauty doesn’t come naturally from within. But I’m so grateful that makeup inspired a bravery in me I didn’t know I had. I’ve come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way. Love, Lady Gaga
There are so many celebrity-owned beauty brands out there (several from just one family). But the one we’ve really been waiting for is about to launch. Lady Gaga’s Haus Laboratories is finally here and the icon took to Instagram to share the news.
In a highly stylized video (because it’s Gaga), the star admits that “the last thing the world needs is another beauty brand,” but she says her new venture is not about looking beautiful to everyone else, it’s about how you see yourself. Preach. “When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup,” Gaga reflects in another Insta post.
Gaga revealed that the initial drop will feature makeup kits with lip gloss, lip liner and all-over color. Haus Laboratories is partnering exclusively with Amazon to sell its products. The brand officially launches in September, but some products will be available for pre-order on July 15, which just so happens to be one of Amazon’s Prime Days. So mark your calendar because her latest release is bound to sell out.