Lili Reinhart Is the New Face of CoverGirl

CoverGirl is one of our favorite drugstore brands and now one of our favorite fresh faces is the brand’s newest ambassador. Riverdale‘s Lili Reinhart revealed the big news via Instagram and made it clear that her goal is to promote confidence and self-acceptance.

Even before her CoverGirl gig, Reinhart championed self-love with a candid Instagram video about her experience with cystic acne, something she’s been battling since she was 12 years old. Reinhart ended the clip with a heartfelt message: “My breakouts don’t define me. To anyone out there who feels embarrassed or ashamed by breakouts… I feel you.” 

The actress joins a long list of diverse ambassadors for the storied beauty brand, including Maye Musk, Issa Rae and James Charles. We’re sure Reinhart will fit right in with the CoverGirl family and she’ll be able to inspire more men and women to be easy, breezy and beautiful.