Beauty Style

These Beauty and Fashion Brands Are Doing Their Part to Support Essential Workers

essential workers

Carolina Herrera Spring 2020; Image: Imaxtree

We’re all grateful to all the essential workers out there who are treating our family and friends, delivering groceries, teaching classes online, collecting our garbage and much, much more. So we decided to say thanks by paying tribute on our site to all of their efforts. As part of our #WeSayThanks campaign, we’re offering a totally collectible T-shirt and donating $5 per shirt to various COVID-19 charities. So buy one for yourself, another for your BFF, a couple for your neighbors…

In the same vein, we decided to highlight other brands that are doing their part to give back to the essential workers on the front lines. Here’s a breakdown of how many beauty and fashion brands are giving back during the current health crisis. We encourage you to support them so they can continue to support essential workers and their families.

  • Acaderma: Donating 150 bottles of its The Oasis moisturizing serum to hospitals across the United States.
  • Adam Lippes: When you purchase two of the designer’s famous T-shirts, he’ll donate one to a medical hero. You’ll even receive an extra tee as a thank you.
  • Alexander Wang: Donating 20 percent of the proceeds from its online pop-up archive shop to the United Nations Foundation’s COVID-19 Response Fund.
  • Allbirds: Supplying shoes to health care professionals and other essential workers.
  • American Eagle Outfitters and Aerie: Plan on donating over 1 million masks to public health workers in vulnerable communities.
  • Anne Klein: The company delivered 100,000 masks to essential workers in the United States.
  • Augustinus Bader: The brand plans on giving away 12,000 units of its The Rich Cream to hospitals around the world. It’s also donating 20,000 units of its own hand sanitizer to hospital workers.
  • BABOR: Producing hand sanitizer disinfectant at its Aachen, Germany facility and distributing it to police officers, nursing homes and medical facilities in the Aachen region.
  • Blenders Eyewear: Delivered 10,000 goggles to frontline medical workers at hospitals across Southern California, including UCLA Medical Center, Sharp Memorial Hospital and Scripps Medical Center.
  • Brandon Maxwell: Producing PPE, including gowns.
  • Bvlgari: Manufacturing several hundred thousand bottles of hand cleansing gel with sanitizer to be distributed to all medical facilities through the Italian government.
  • Carolina Herrera: Making both hospital gowns and masks for sanitary personnel and food manufacturers.
  • Catbird: Giving $10 of the purchase price from its Mother of Pearl Love Token to Direct Relief.
  • Chanel: Plans on producing over 50,000 face masks and gowns for France’s essential workers, like health care professionals and police.
  • CHI: Donated $1 million worth of its hand sanitizer to the cities of Houston and Tomball, Texas.
  • Christian Dior: Using its workshop to produce masks for exposed essential workers like supermarket cashiers.
  • Christian Siriano: Started making face masks to help deal with the shortage.
  • Collina Strada: Producing masks in conjunction with Masks4Medicine.
  • Coty: Donated $1 million for protective gear for health care professionals. It also teamed up with Kylie and Kris Jenner to produce hand sanitizers for hospitals in Southern California.
  • Curls: Donating N95 ventilator masks, gloves and hand sanitizer to health organizations across the country.
  • Dr. Barbara Sturm: Held a maskathon to raise funds and awareness for the World Health Organization and First Responders First.
  • Draper James: Handed out free dresses to teachers.
  • DROMe: Making protective masks for Italian hospitals.
  • Endure Beauty: Partnered with luggage brand Zero Halliburton on care packages as a way to say thank you and provide comfort to frontline workers who are away from home.
  • EOS: Donated 50,000 units of its Shea Better Hand Cream to some of New York City’s hospitals and health care workers. It also donated another 50,000 hand creams to support health care workers across the United States.
  • ÉTICA: The sustainable lifestyle brand shifted production to exclusively produce FDA-approved medical and non-medical grade masks and PPE. It has produced over 4,000,000 units for various governmental and health agencies since late March.
  • Fleur du Mal: The brand is earmarking 10 percent of online proceeds for NYC Health + Hospitals.
  • Fresh: Delivered thousands of skin care products to health care professionals in many New York hospitals.
  • Fur: Offering a full-size Fur Oil to help all those on the front lines take care of themselves after a long day of work.
  • Garnier USA: Making its own hand sanitizer and plans on handing out 2 million units to frontline retail employees across the country.
  • Giorgio Armani: Making protective gear for health care workers.
  • GLAMGLOW: Donated units of its Bubblesheet and Thirstymud masks to 1,000 health care workers across the country.
  • Glow Recipe: The brand is giving away full-size Blueberry Bounce cleansers and a one-month supply of Banana Soufflé Moisture Cream to health care providers.
  • Graff: The fine jewelry brand donated $1 million to the Solidarity Response Fund.
  • Guerlain: Producing hand sanitizer for French health care workers and hospitals.
  • H&M: Producing PPE for hospitals and health care workers.
  • Herbivore Botanicals: Created Hand Hero, a rinse-free, hand-purifying gel with 75 percent alcohol, and donated 50,000 units to United Way in the Seattle area and 25,000 units to hospitals across New York City.
  • Hermes: Donating 31,000 masks and 30 tons of hand sanitizer to public hospitals in Paris.
  • Kate Spade New York: Set to donate $100,000 to Crisis Text Line to help provide mental health counseling and emotional support to doctors and nurses.
  • KES: Donating face masks to medical facilities and organizations serving the homeless in New York City for every mask you buy.
  • Kinkō: Created nearly 10,000 bottles of Prebiotic Hand Purifier to donate to Texas hospitals, medical facilities and homeless shelters along with essential small businesses in need.
  • La Perla: Donating 10 percent of proceeds to the COVID-19 Solidarity Response Fund hosted by the United Nations Foundation and Swiss Philanthropy Foundation in support of the World Health Organization. It also donated 10,000 masks to frontline workers in Bologna and another 10,000 masks went to the Porto City Hall Field Hospital in Portugal.
  • La Roche-Posay: Donated almost 1 million purifying hand gels to hospitals and clinics throughout the world.
  • Loewe: Donating 100,000 surgical masks to the Spanish Red Cross.
  • L’Oréal: Dedicating $720,000 to the Chinese Red Cross Foundation to be spent on medical supplies like masks and protective gear for medical professionals.
  • LoveShackFancy: Plans on handing out 300 face masks to those working on the front lines.
  • Mane Club: For every hair mask purchased on the brand’s site, $1 will be donated to A Million Masks to help provide US NIOSH-approved N95 Respirators and KN95 Respirators from CE-certified factories to New York City’s busiest emergency rooms and intensive care units.
  • Michael Kors: Donating $750,000 to NYU Langone Health and $750,000 to NewYork-Presbyterian Hospital.
  • Michael Stars: Making non-medical masks for health care workers.
  • Milk Makeup: Collaborated with the Wu-Tang Clan to raise over $100,00 for New York City’s COVID-19 Emergency Relief Fund. It also donated $250,000 worth of skin care products to New York City first responders across city hospitals.
  • Monbouquette Jewelry: The brand donated 15 percent of new necklaces purchased to Direct Relief, a nonprofit working within the United States and internationally to equip doctors and nurses with lifesaving medical resources.
  • Nike: Teaming up with Good360 to donate over 140,000 shoes, apparel and equipment to health care workers around the world.
  • Nili Lotan: Opening up its archive for customers to buy past pieces for up to 70 percent off retail with 10 percent of the site’s monthly profits going to charity (starting with NYU Langone Health).
  • Noon By Noor: Donated 20 percent of April sales to the COVID-19 Solidarity Response Fund.
  • NUDESTIX: The brand is donating 20 percent of each Sun & Sea Palette purchased to the COVID-19 Solidarity Response Fund.
  • PCA SKIN: Donated 100 percent of April daily care mask sales to FABRIC’s Arizona Apparel Foundation to ramp up production of PPE.
  • Prabal Gurung: The high-fashion brand gave N95 respirator masks to New York City hospitals and frontline medical personnel.
  • Prada: Produced 110,00 face masks and 80,000 medical garments for Tuscan hospitals.
  • Puma: Giving away more than 20,000 pairs of sneakers and over 5,000 pieces of apparel and accessories to health care workers.
  • Pyer Moss: Allocating $10,000 to purchase necessary supplies for medical workers. The brand is also making 1,000 mask covers for frontline workers.
  • REEF: The brand pledged 5 percent of online sales to the National Association of Emergency Medical Technicians (NAEMT Foundation) to support EMTs and first responders across the country.
  • Reformation: Producing face masks for health care professionals, grocery store employees and food delivery workers.
  • Retrouvé: Donated a percentage of its April online sales to the Frontline Responders Fund to help get PPE to the people who require it most.
  • Rowing Blazers: Making face masks and donating some to workers at New York City’s Food Bank.
  • Roxanne Assoulin: Donating 10 percent of proceeds from its Remind Yourself bracelet to the COVID-19 Direct Relief Fund.
  • Sandro: Delivered 1,000 masks to a French hospital in Aulnay-sous-Bois with more to come. The brand also plans on giving masks to other hospitals all over Europe and in New York City.
  • Sant and Abel: The luxury sleepwear brand launched a “buy one, give one to a frontline hero” initiative. Until the end of May, shoppers can gift a set of Sant and Abel pajamas to a frontline hero of their choosing when they purchase a pair of pajamas.
  • SEEN: The hair care brand has donated more than $5,000 worth of product (like gentle shampoo and conditioner to help tackle skin issues from PPE) to frontline health care workers at hospitals in New York, New Jersey and Texas. It’s also offering a Buy a Bundle/Donate a Bundle program on its site.
  • SeneGence: Created and donated over 2,000 hand sanitizers to organizations in need in California and Oklahoma. It will also donate 500 lip balms, hand creams and sanitizers to hospitals across the United States.
  • Skylar: Launched its own brand of hand sanitizer and donated 20 percent of the initial production to UCLA Medical Center in Los Angeles and Mount Sinai Hospitals in New York City to aid health care professionals.
  • Stella & Dot: For every Care Pouch (boasting EVER, KEEP and Stella & Dot products) purchased, it will donate a Care Pouch of similar or greater value to the GLAM4GOOD Foundation that will distribute the pouches throughout the year to frontline workers and communities most impacted by COVID-19.
  • StriVectin: Donated 2,000 hand creams to health care workers throughout the country.
  • Tanya Taylor: Made 5,000 non-medical grade masks for New York City hospitals. Plus, for every purchase of an item in its archive sale the brand will produce and donate five additional masks.
  • The Body Shop: Donating care packages to hospitals in the United Kingdom and 30,000 units of cleansing products to shelters and senior citizen communities.
  • The HydraFacial Company: Distributing reusable medical masks to those working in health care, public safety and emergency personnel environments.
  • ThirdLove: Donating 1,000 sets of bras and underwear to the nurses, doctors and health care workers at the University of California San Francisco and several hospitals. That’s on top of the 2,000 surgical masks it donated to the university.
  • Tommy Hilfiger: Handing out over 10,000 white T-shirts to health care workers in Europe and the United States.
  • TOMS: Started its own COVID-19 Global Giving Fund and it’s donating one-third of net profits to support workers currently on the front lines. So for every $3 TOMS makes, the brand will donate $1 to the fund.
  • Tory Burch: Teamed up with 1199SEIU United Healthcare Workers East to supply $5 million worth of scrubs, sneakers and more to health care workers. The brand is even giving 3,000 yards of fabric to Catholic Health Services of Long Island to make face masks and hospital gowns.
  • UGG: Delivering robes, slippers and more to frontline workers and first responders staying at hotels.
  • UNIQLO: The brand donated 20,000 units of AIRism innerwear to Montefiore Health System and NYC Health + Hospitals.
  • Universal Standard: Giving a free piece from its Foundation collection to medical workers.
  • Veil Cosmetics: Plans on donating over $15,000 in beauty products to hospitals, including Mount Sinai and NewYork-Presbyterian.
  • Vera Bradley: Making masks for essential workers and passing out other much-needed gear like scrubs.
  • Vince: Donated 30,000 face masks to New York and Los Angeles hospitals.
  • Wander Beauty: Donated a Good to Go Mini Hair Essentials Kit to a health care worker for every purchase of a full-size skin care, hair or body product from April 1 through April 3.

Join Evolve Media’s #WeSayThanks campaign to show support to essential workers and thank them for their selfless acts of kindness and heroism. To learn how to get involved, please visit https://www.evolvemediallc.com/wesaythanks/ for more information.