Juergen Teller photographed Missoni’s latest ad campaign as a tribute to founder Ottavio Missoni who celebrated his 90th birthday in February. The legendary Tai is portrayed among models Kaitlin Aas, Valeria Kelava, Kinga Rajzak, and Kristina Salinovic. While some forum members liked the campaign, most agree that Teller’s style of photography is not a great fit for the brand.
“Kind of sick of Teller sucking the life out of all my favorite designers’ campaigns,” wrote Psylocke. “This isn’t quite as bad as his other efforts this season. And I really like the model cast, including Tai.”
Mackos doesn’t think Tai comes off so well. “Um, Tai looks really creepy in these shots, especially in the one with the hands,” he wrote. The models fared better. “So happy to see Valeria and Kaitlin, they look really beautiful.”
Missoni fan judelove posted, “Juergen [Teller] is so bleh. I miss the old style, but I do love the model casting and the styling and of course, the clothes. I don’t mind the old man, he doesn’t look creepy at all to me, just like a cute little old man.”
“Again the same, noooo!!!!!!!!!” exclaimed testinofan. “I miss the old campaigns of Missoni [photographed] by [Mario] Testino and [Mario] Sorrenti,” he wrote.
MON seemed to agree. “This is just bad! I’m sick of Juergen [Teller] and his aesthetics!”
The idea behind the last few campaigns featuring Missoni family members and friends is a good one, but the execution by Teller just comes off as jarring and seems to detract from the message that they’re trying to send. Highlighting the company’s long family history is a good thing, but Juergen Teller might just be too subversive to capture any sort of warm and fuzzy family feeling.
Images: vogue.it via the Fashion Spot forums.
