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Vogue China Does a Foldout Anniversary Cover for September (Forum Buzz)

Vogue China September 2012 by Inez & Vinoodh

Vogue China chose to honor its seventh anniversary issue, which also happens to be its 2012 September issue, with two versions of a multi-model foldout cover. Inez van Lamsweerde & Vinoodh Matadin photographed Liu Wen, Xiao Wen, Tian Yi, Daria Strokous, Lindsey Wixson, and Marie Piovesan in Prada and Louis Vuitton to mark the occasion. Despite what should have been a powerful combination of collaborators, this cover failed to garner much excitement in the Fashion Spot forums.

“The cast is nice and the styling is a hit, yet the result is mundane,” Jelavender commented. “A watered-down version of last year's annual celebration cover.”

Pricciao called the first glimpse at the issue “quite disappointing. Doing an anniversary issue (plus it's September) should make some statement. These covers just fall flat.”

“It seriously puzzles me how Vogue China can always choose such horrendous shots for their cover when their issues are always jam-packed with amazing editorials,” Psylocke mused.

With any luck the content will redeem the somewhat disappointing covers. It’s what’s on the inside that counts, right?