Louis Vuitton has always been famous and iconic for its travel bags, trunks, and accessories, and this month they’re bringing “the art of travel” to life with a multi-media campaign featuring Arizona Muse. Photographers Inez van Lamsweerde and Vinoodh Matadin shot the campaign, which they’re calling “l’Invitation au voyage,” or “Invitation to Travel,” at the Louvre Museum in Paris. The campaign consists of print, film, and digital offerings.
“It's always a pleasure to see Inez & Vinoodh shooting a Louis Vuitton campaign. This is no exception,” wrote mikel.
ParisFashionMuse noted that “the colors are beautiful. Love this campaign.”
“This whole campaign is so flawless, both the print ads and the video,” Psylocke posted. “Arizona looks beautiful and the whole mood created in this is so nice. The shots with the hot air balloon are awesome!”
The campaign images are great and convey a subtle sort of moodiness, but the video actually feels a bit sinister to me. Even so, it’s still good. Here it is for your view pleasure (or displeasure?).
Do you love it? Hate it? Feel indifferent about it? Don't be shy about letting us know.
Images: Louis Vuitton