One of Louis Vuitton’s classics, the Alma bag, got its very own campaign this season. Accompanied by the tagline “Chic on the bridge,” the ads take place on landmark bridges in Paris, New York and Shanghai, with models carrying the bag in colors emblematic of the depicted cities. Taxicab yellow pops in New York, French blue flows over the Seine, and lacquered red stands out in Shanghai. Models Karlie Kloss, Daria Strokous, Jac Jagaciak, and Iris Strubegger don looks from Louis Vuitton’s Pre-Fall collection as they carry the iconic Epi leather bags in this campaign.
While the campaign works hard to transport and create an aspirational vibe, forum members pulled out every critical jab they could muster. “Could've been so much better,” lebigt complained.
“The photoshop job is ridiculous and quite obvious,” GivenchyHomme remarked.
TommyGirl wrote: “Based on the description before the actual campaign shots I was waiting for some gorgeous location shots. What do I get? Gorgeous models placed in front of fake backgrounds. It is so obvious it must be intentional, I just don’t get the reasoning,” she lamented.
Agee admitted that she has high expectations for Louis Vuitton that the brand just didn’t meet this time around. “Honestly if this were a lesser brand I would probably find the first two images more acceptable, but I expect more from LV,” she commented.
Photoshopped backgrounds or not, Louis Vuitton still managed to kind of charm me with this one. I can’t help it.