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Freja Beha Erichsen Gives Tiffany & Co. a Younger Image (Forum Buzz)

Freja Beha Erichsen and luxury jewelry retailer Tiffany & Co. may sound like an odd pairing at first. But the brand’s Fall 2014 campaign proves the collaboration is a perfect match.

image credit: via the tfs forums

Image Credit: via the tfs forums

Although our forum members were not entirely convinced about this campaign after the arrival of the first shot of her posing on a rooftop with a camera and looking somewhat grim (pictured above), the latest shots certainly changed their minds. Freja carries a small girl on her shoulders and the model looks rather sultry while posing in a bathtub. Adorable, cool and sexy. 

“Tiffany is adding a cool factor to their brand. Freja looks amazing!” enthused member ParisFashionMuse.

Alien Sex Friend had similar feelings: “Finally Tiffany looks younger.”

“The last images, yesss! Very striking,” posted an excited Benn98.

image credit: scan by Stereo_Flo (left) & weibo/Fashion_BangZ via the tfs forums

Image Credit: scan by Stereo_Flo (left) & weibo/Fashion_BangZ via the tfs forums

Despite Tiffany & Co. having previously had some “cool” girls like Daria Werbowy and Joan Smalls representing the brand, this does feel like a much-needed breath of fresh air. An unexpected choice and perfectly executed. Do you agree? Share your sentiments on the forums or comment below.