Louis Vuitton’s Fall 2014 advertising campaign must have served the French fashion house well because we’re seeing the same concept for the new Spring 2015 campaign. Annie Leibovitz, Bruce Weber and Juergen Teller all came back to lens images for the campaign entitled “Series 2.” Nicolas Ghesquière used his Instagram account to release the first campaign image, which features Freja Beha Erichsen (also from last season) standing before a floor-length window overlooking Central Park in New York City. Freja appears effortless wearing a detailed white dress, a pair of knee-high leather boots and holding one of the coveted bags Ghesquière designed for his second collection at Louis Vuitton. Jennifer Connelly also stars in the campaign and we’re beginning to wonder which Ghesquière favorite is about to show up next.
“The same three photographers again? It will get boring at some point,” slammed Melancholybaby, unimpressed by the fact that the same concept has trickled into the latest ads.
“Not a fan of either photographer, and though Weber’s photos were gorgeous last season I’m not sure if I want to see more of it. At least I hope there will be some changes in the cast (they must keep Liya though),” added anlabe32.
Also left underwhelmed was gazebo, who wrote, “Looks like last season. It’s the trend now to keep ads very similar and tight (Saint Laurent, Dior) especially at the first few seasons, to create a signature look. Yet it gets boring.”
Creative wasn’t having any of it, either: “NG for LV already got old. I feel like I’ve been seeing the same things like… forever. Good that they are trying to build an identity, but I’m bored already.”
Although not everyone was left so disappointed. “Is always a pleasure to see Freja, even if she looks so beautiful, just like this. I love it,” raved thatsfierce, clearly motivated by Freja’s return.
Are you an admirer of the new Louis Vuitton campaign? Await more shots, see Jennifer’s images and let us know what you think here.