As announced back in March, Rihanna has joined the likes of Marion Cotillard and Jennifer Lawrence by becoming the face and brand ambassador of Christian Dior. Rihanna was spotted shooting the campaign with photographer Steven Klein on location at Versailles and we knew to expect something spectacular. The finished product for the house’s ‘Secret Garden’ campaign has finally dropped and the images capture the Barbadian songstress in the dead of night, projecting the idea of a femme fatale while showcasing Dior’s latest.
As expected, forum members flocked to the thread to voice their excitement. “Such a different approach to previous art direction! I like it, very sultry,” admired kokobombon.
“I love it, the approach and Rihanna is just perfect,” expressed TeeVanity in agreement.
Sharing the same sentiments was Moofins: “I’ve always loved Dior’s Secret Garden collections. This is no different. I love it. Such a different vibe for Dior, but I don’t think that’s a bad thing.”
Benn98 was also fond of the campaign. “This is quite stunning, I’m smitten with the fantasy component. Exactly what I thought it would look like. The second shot looks the best to me at this stage. Though through it all I cannot help but feel it’s the exact antithesis of Dior under Raf. The garish excess, hyper-glamour and mystery. Looks more like a Galliano campaign to me,” he noted.
“Looks good but it doesn’t feel like Dior, I don’t think Rihanna is the perfect Dior woman,” posted pivoslyakova, adding a completely different opinion.
Also left confused was gossiping: “Huh? Givenchy maybe, not Dior. This is not in line with their brand. Weird.”
“Doesn’t look bad, but I am terminally sick of Rihanna everywhere. I would have never expected her for Dior. Ugh,” disapproved niknak.
Check out more images from the campaign and join the discussion here.