It’s official: our forums are becoming increasingly bored with Edie Campbell, if their comments on the latest Hugo Boss Fall 2015 campaign are any indication. Jason Wu cast the British model alongside Clement Chabernaud in the moody ads photographed by Inez van Lamsweerde & Vinoodh Matadin. The images were shot amongst rooms constructed of dark grey felt — and you’ll either love it or loathe it.
Forum members laced straight into the campaign with jescajade almost falling asleep with the word “yawn.”
“I never disliked Edie. In fact, I liked her a lot a year ago. However, she’s starting to bore me. She’s outdated. Trite. Stale. A dynamic model would have made the boring clothes and setting come to life. I’m sure there was enough budget to hire Raquel Zimmermann,” hoped anlabe32.
“Agreed, a more dynamic model would’ve made this better. Amanda Murphy would’ve looked great. Still, this isn’t terrible,” responded littlekiki.
Benn98 wasn’t impressed either. “Edie isn’t a terrible model, but she just needs to take the quirk down a bit. Jason Wu needs to get his sh*t together because I’ve not seen a good campaign since he took control,” he complained.
Sharing the same attitude was Nomar: “In the first two pics I think there is way too much negative space it just looks odd. Edie is quickly becoming lackluster in my eyes and this campaign is easily forgettable – YAWN.”
“I absolutely hate the set,” noted Royal-Galliano.
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