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Natasha Poly Gets Mixed Reactions as the New Face of Frame Denim (Forum Buzz)

She’s racking up quite the list of campaigns this season, scoring the likes of La Perla, Isabel Marant and Michael Kors, but it seems as though Natasha Poly isn’t quite finished yet. The blond beauty has just been announced as the new face of Frame Denim, replacing fellow Russian model Sasha Pivovarova. Continuing with the black and white theme, Natasha channels her inner songstress as she holds a microphone before the lens of the co-founder of Frame Denim, Erik Torstensson.

Frame Denim Fall 2015 Ad Campaign Natasha Poly by Erik Torstensson


“Eh, I love Frame Denim, but this doesn’t suit or showcase the label at all,” HeatherAnne declared the minute the campaign struck.

“It looks like a magazine cover to me,” Koibito pointed out.

Forum member Les_Sucettes informed us, “All my jeans are from Frame. And I really like this look so I guess the ad works, but, I can’t believe I’m saying this, it’s time for Natasha to take a breather and for people to start using someone new.”

Benn98 saw the light at the end of the tunnel. “This girl is one of the very few models who photographs well with a range of photographers!! Awful composition though,” he wrote.

“This reminded me of Anthony Vaccarello. However, so glad Poly is doing great this season and never stops stealing the spotlight,” wrote a thrilled zacatecas570.

“Every time I see her name in a thread, I know she’s going to bring her best to the image. There’s something very ‘professional’ about Natasha, and over time, I’ve come to respect (and admire) that she’s really good at the job of modeling, even if she isn’t always to my taste,” commented tigerrouge.

See the rest of Frame Denim’s Fall 2015 campaign and let us know what you think here.