As the mainline Fall 2015 campaigns taught us, brands like to stick to their guns in terms of creativity, but David Yurman just switched things up with its Holiday 2015 campaign. Since starring in her first ad back in 2004, Kate Moss makes a welcome return as the face of the brand and is joined by German bombshell Anna Ewers. But the casting isn’t what has us talking. The luxury jewelry company decided to shoot the recently released campaign in full color, shying away from its signature black and white aesthetic. Shot by Mert Alas and Marcus Piggott, Kate and Anna each star in their own separate images styled by Carlyne Cerf de Dudzeele showcasing some of Yurman’s finest new pieces.
“You’re right, but why book Anna when she’s styled/shot to resemble Kate? Her smile is very cute, and actually brings a fresh vibe to David Yurman,” Benn98 replied.
Also not exactly feeling the campaign overall was OllieJE: “It looks like a David Yurman x H&M campaign.”
“Yeah, something about this feels cheap,” agreed TREVOFASHIONISTO in response.
GIVENCHYlover demanded, “Make them black and white please.”
“I was [used to] the black and white picture, so to see color is quite strange. But it isn’t that bad,” admitted elle_gb.
Are you a fan of the drastic change? Be sure to add your own two cents here.