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Kate Moss and Anna Ewers Just Made History with David Yurman (Forum Buzz)

As the mainline Fall 2015 campaigns taught us, brands like to stick to their guns in terms of creativity, but David Yurman just switched things up with its Holiday 2015 campaign. Since starring in her first ad back in 2004, Kate Moss makes a welcome return as the face of the brand and is joined by German bombshell Anna Ewers. But the casting isn’t what has us talking. The luxury jewelry company decided to shoot the recently released campaign in full color, shying away from its signature black and white aesthetic. Shot by Mert Alas and Marcus Piggott, Kate and Anna each star in their own separate images styled by Carlyne Cerf de Dudzeele showcasing some of Yurman’s finest new pieces.

David Yurman Holiday 2015 Anna Ewers and Kate Moss by Mert & Marcus


Is change always for the better? “Anna looks the same as she does on the cover of Vogue Paris August 2015,” pointed out testinofan.

“You’re right, but why book Anna when she’s styled/shot to resemble Kate? Her smile is very cute, and actually brings a fresh vibe to David Yurman,” Benn98 replied.

Also not exactly feeling the campaign overall was OllieJE: “It looks like a David Yurman x H&M campaign.”

“Yeah, something about this feels cheap,” agreed TREVOFASHIONISTO in response.

GIVENCHYlover demanded, “Make them black and white please.”

“I was [used to] the black and white picture, so to see color is quite strange. But it isn’t that bad,” admitted elle_gb.

David Yurman Holiday 2015 Anna Ewers and Kate Moss by Mert & Marcus


Are you a fan of the drastic change? Be sure to add your own two cents here.