Ever since Mert Alas and Marcus Piggott started photographing La Perla‘s advertising campaigns back in Spring 2014, our forums have been aware of the fact that the images tend to look exactly the same and blend from season to season. The luxurious lingerie brand does, however, switch up the casting ever so slightly each time around and for Spring 2016, it ushers in Italian beauty Mariacarla Boscono. Natasha Poly and Liu Wen both make a welcome return, but we’re tired of the recycled and overused concept.
“Stunning cast. Natasha’s shot [above] is my fave so far,” raved simon the moment the campaign dropped, setting us off on a high note.
“It’s becoming more of the same. Even the cast bores me to tears,” ranted anlabe32, suddenly changing the dynamic of the thread.
Benn98 agreed, replying, “God, you’re right!! I actually thought this was an old campaign. It would help if they’d change the cast at least. When I read La Perla x Natasha x M&M I already knew what to expect.”
In the same frame of mind was thatsfierce: “Loving these three girls (especially MCB, she’s the best here). But I agree with you, this is repetitive and boring. Change the theme!”
“I love Natasha and Liu for La Perla but they need someone fresh. Casting change, please!” demanded narcyza, sharing the same sentiments.
Are you up for change? We’ll give the rest of the campaign enough time to surface before making a final judgment. In the meantime, join the conversation here.