Just like Stuart Weitzman‘s campaign proved, change is in the air with the Spring 2016 advertisements and Burberry‘s is the latest to surface. Getting rid of the busy and hectic atmosphere of last season, Mario Testino remains Christopher Bailey‘s photographer of choice, shooting several personalities as they pose against a white backdrop. The cast includes sisters Ruth and May Bell, Dylan Brosnan, Misha Hart, Eliza Fairbanks and Liam Gardner, who each have a turn in the spotlight before Testino’s lens.
Forum members made up their minds fairly quickly. “It’s like a Zara campaign,” expressed an underwhelmed MON.
“If I see this advert, go into the store and find out the clothes are so much more expensive than Zara, I’ll be very disappointed,” Mody chimed in, suggesting the campaign looked cheap and inexpensive for a brand like Burberry.
“Are all the fashion houses energizing their image with youthful nonchalance à la Saint Laurent et Gucci? It looks nice yet in a follow-the-sheep kind of way,” said Aedlacir.
In the same frame of mind was VersaceVixen009: “I like how it’s a new direction for Burberry, but it is similar to what everyone else is doing.”
“I mean thankfully it’s not as Photoshopped and stiff as their ads have been in the past, but this just looks like an editorial or an ad for Forever 21. Maybe it’ll look better with the logo…” wondered an unconvinced orchidee.
Nymphaea certainly welcomed the change, adding, “I like this sexy chic Burberry, much better than previous ones.”
“Well this is their best campaign in ages,” declared dior_couture1245.
Check out the remaining campaign images and join the conversation here.