The Spring 2016 advertising campaigns have been pretty underwhelming so far, but Equipment‘s brand new campaign has received a boatload of love from our forums. Long-term face of the brand Daria Werbowy returns, but with a unique twist. The French brand handed all creative responsibility to the Canadian/Ukrainian beauty as she joins Kate Moss in the raw black and white images. Daria photographed an effortless Kate, captured with wet hair and no makeup as the pair playfully shot the campaign on the idyllic island of Mustique.
At first, the campaign was an instant hit. “This is everything I need. I can die in peace now,” raved madzedre straight away.
“These are really beautiful and strong images,” complimented Nomar with forum member thatsfierce agreeing, “I think this is fantastic.”
“I love the first picture, I thought it was quite calling for attention. Kate doesn’t look her best here but who cares…she’s Kate Moss,” chimed in elle_gb.
Nepenthes sure was a fan, adding, “This is so beautiful! I’m completely blown away!”
Also a fan was happycanadian: “I absolutely ADORE this!!! Beyond the final product itself (which I find to be genuinely moving and fascinating), I love the process. It’s such a pure representation of their style and artistic expression. Love Daria the photographer. I am interested to see how she develops in this.”
But everyone else was left unimpressed. “Ugh, just when I thought the ‘worn and haggard’ trend has passed, along comes Daria! We get it, she’s all-natural, raw, and all that, but it’s cliche at this stage. Not to mention that she ripped off her best friend, [Mikael] Jansson. Cannot help but roll my eyes at all of these shots,” slammed Benn98.
“Sometimes big names are not enough…” declared Lola701.
Are you a fan of Equipment’s new campaign? See the rest of the images and drop us a comment here.