There’s certainly a rebellious attitude running through fashion imagery this season with Jason Wu dramatically switching up his advertising campaign with the edgy Ruth Bell and now i-D magazine‘s latest punk-inspired covers come to light. The British title tapped Ruth for one of its four covers for Pre-Spring 2016, also throwing Fernanda Ly, Janiece Dilone and Frederikke Sofie into the mix. Photographed by Mario Sorrenti, the new kids on the block each play up i-D‘s signature wink, leaving us a little underwhelmed.
Members of our forums were not buying it. “They could have done a better job making these ‘punk’ and Frederikke looks like she’s in pain from winking,” mocked jnobis straight away.
“Punky, edgy, rebel teens… Groundbreaking, we’ve never seen that before,” posted KateTheGreatest.
Also not feeling the direction was justaguy, adding, “There’s nothing remotely punk about either cover. Would have been more appropriate if it had been called New Wave Style.”
Miss Dalloway agreed and didn’t hold back. “i-D has become so uninteresting! Used to be amazing, this does nothing for me!” she declared.
“Stay punk! Take any money you can from corporate fashion companies! Same spirit as Love magazine… Juvenile bullshit and hypocrisy,” ranted lewak, coming back to state, “This magazine came out of London’s incredible post-punk scene. I’m not mad at it, just wish it would avoid cliché and hypocrisy.”
In agreement was dior_couture1245: “UGH!!! I can’t stand fashion constantly referencing Brit punk! Throw a mohawk on the newest 16-year-old model, have her stand there looking sour and bored, give her a leather jacket and WOW! So punk! So hardcore!”
“Horrible and pretentious. I really miss the old i-D. They have had some amazing covers, like Sasha’s April 2010 cover and Natasha’s October 2008 one. Those were the days!” yearned a nostalgic [Piece Of Me].
Better luck next time i-D! Join the protest here.