By now, we’ve seen the bulk of the Spring 2016 advertising campaigns. Last but not least to come out of the woodwork is Alexander Wang‘s offering. The brand has been teasing us for weeks via social media, enticing and generating hype surrounding the new campaign and even released the casting prior to the actual images coming to light. Photographed by Wang regular Steven Klein, names like Anna Ewers, Lexi Boling, Hanne Gaby Odiele, Issa Lish, Stella Lucia, Molly Bair and Kaia Gerber got involved in the dark, moody and grungy shoot, taking to various locations to sell Wang’s namesake collection.
But the campaign left a lot to be desired for our forum members. “Gross campaign. The whole thing looks like some random shots by those stupid hippie college students who are constantly high and drunk. And they called it cool,” mocked Bruce7Lee at once.
“Ugh, tell me about it! This is just some inferior replica of 90s heroin chic. It seems Wang forgot, or was too preoccupied with his head in the fashion clouds, why that vibe was exorcised out of the industry in the 90s to begin with. It’s a despicable aesthetic to push, and I’d hate to think what was on their mood board,” chimed in a disgusted Benn98.
In the same frame of mind was guimon: “Such a long wait, for this? I hate everything about it, it’s gross and looks amateur. To think that people actually think this is ‘cool.’ Those shots sell absolutely nothing to me. And when they have so many pictures, it loses all the impact of the campaign, IMO.”
“I can’t with this sort of thing. People who are selling 2000€ garments making a campaign like this, with subjects looking wasted and trying to look ‘rebel.’ Just ridiculous,” ranted a frustrated Creative.
“Topshop can do better than this,” declared febylous.
“What a hideous campaign. This should be next to the word pretentious in the dictionary,” stated anlabe32.
If you can stomach it, check out the new campaign in full and add your own two cents here.