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Alicia Vikander’s New Handbag Campaign for Louis Vuitton Is ‘Cheap’ and ‘Forgettable’ (Forum Buzz)

We’re all pretty aware of the fact that Alicia Vikander has a strong relationship with Louis Vuitton after starring in a number of campaigns for the French fashion house and even collecting her Oscar wearing one of Nicolas Ghesquière‘s designs. Therefore, it should come as no surprise that the Swedish actress was Ghesquière’s number-one choice to replace Michelle Williams as the face of Louis Vuitton’s new range of handbags. Photographed by Patrick Demarchelier with styling from Carine Roitfeld, Alicia dances around showcasing the brand’s Twist handbag collection and also stars in an accompanying campaign video. 

Louis Vuitton Handbags S/S 2016 : Alicia Vikander by Patrick Demarchelier


Unfortunately, our forum members simply weren’t in the mood. “No, sorry! I’m fed up with this Oscar winner, can’t they bring Michelle back? The shots are OK, but so, so forgettable,” Benn98 complained at once.

“Well the background is boring and this just looks cheap. I expect so much more than this from such a house,” shamed Nomar.

Also underwhelmed with the outcome was Wolkfolk, expressing, “This looks like a catalogue. A cheap and outdated catalogue.”

Forum member justaguy wasn’t jumping for joy, either. “Don’t care for this campaign at all. Alicia looks like a child here playing with your mother’s handbags,” he pointed out.

Sharing the same attitude toward the campaign was Lola701: “For such big names, it is always a bit pitiful to see them doing those very boring handbag campaigns… At least, she is moving…add to that the white background and the uninspired styling. Forgettable, NEXT! Jean-Paul Goude is needed at Vuitton.”

“Boring campaign for a boring actress,” announced an unmoved GivenchyHomme.

“Had it been a 2.55 bag and I would have thought this was a Chanel campaign from 2006. Don’t think it’s bad. It lacks energy and it is quite stale but at least it’s sort of fresh. Much better than Michelle’s,” reasoned Creative.

Watch the campaign video below and check out more images (and join the debate) here.