Our forums have been avid supporters of designer Stuart Vevers at Coach, ever since he took the helm back in 2014. We have admired the majority of his campaigns, all photographed by Steven Meisel, and Pre-Fall 2016 continues the winning streak. Models Lexi Boling, Imaan Hammam and Rianne van Rompaey steal the show this time around, captured in the back of a vintage car with a luxurious leather interior, working Vevers’ latest collection.
Forum members voiced their praise at once. “Wow, I actually like these! Very laid-back, and Coach was clever to stick with this type of photography. It’s almost synonymous with the brand right now,” credited a more than content Benn98.
“I like that they moved inside of a car, a little something different. Rianne looks gorgeous,” noted kokobombon.
Echoing the same sentiments was simon, posting, “This style really works for Coach, I like it. They all look great, especially Rianne.”
“Amazing campaign!” declared john2lemejor.
Justaguy shared the same positive attitude, expressing, “Love it! And the girls all look great here!”
“Lexi aside, it looks lovely! My only concern is that Imaan and Lexi’s shot looks a bit too crowded, but other than that it’s great,” said navyvelvetbowtie.
Benn98 soon returned to the thread and wrote, “Overall it’s actually a very beautiful campaign. It’s all very effortless, and I’m sure the clothes will sell. Compare this to Testino’s mess for Michael Kors and it easily comes out on top.”
See more campaign images, watch the accompanying video and tell us what you think here.