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Doutzen Kroes, Natasha Poly and Isabeli Fontana Can’t Save Balmain’s Embarrassingly Bad Spring Campaign

Our forums rarely miss a beat and, thanks to social media, noticed in December that models Doutzen Kroes, Natasha Poly and Isabeli Fontana were wearing head-to-toe Balmain for an unidentified shoot. Our suspicions have been confirmed with the reveal of the brand’s Spring 2017 campaign featuring the aforementioned cast. Photographed by Balmain regular Steven Klein, there is (thankfully) no sign of Kanye West this season as the modeling trio turns the Miami desert into a runway, storming down a derelict road for this season’s new campaign.

Balmain S/S 2017 by Steven Klein


Unfortunately, it seems that three of the best models in the industry can’t save a photographer’s work from mediocrity. “Why do they make their campaigns so Photoshopped looking?” asked Scotty immediately.

“I don’t like the composition and the pictures look way too saturated, you can’t even tell if it was shot on location or not. Not a fan, despite the cast,” voiced Valentine27.

“They look like cartoons! The use of Photoshop is INSANE!! They got three great models and these are the results? Shame,” expressed thatsfierce.

Also unwilling to show the campaign any love was Style Savvy: “Horrible photography, probably the least favorite I’ve seen from Steven Klein. This would’ve worked with a different photographer.”

Anlabe32 certainly wasn’t an admirer, declaring, “Awful cast, hideous clothes, bad photography, tragic Photoshop. There’s NOTHING to like here. Wouldn’t mind it if this brand ceased to exist.” Ouch!

“God this looks so dated, almost like a parody,” pointed out a disgraced Marc10.

“Embarrassingly bad,” RedSmokeRise laughed.

“With this level of cast, I am putting all the blame on the clothes and photographer. I mean, none of them look good. And what is the story behind this anyway?” asked a confused TaylorBinque.

Balmain S/S 2017 by Steven Klein


Care to see more? Check out the full Balmain campaign inside our thread and add your own two cents here.