As much as we love seeing them in the pages of our favorite fashion magazines, Tiffany & Co’s print ads don’t typically generate a lot of buzz on our forums. That’s all changed now that Vogue‘s Grace Coddington has been tapped to style the brand’s ‘Legendary Style’ campaigns. Having already completed one campaign with the likes of Lupita Nyong’o and Christy Turlington, Coddington secured none other than Lady Gaga for the latest installment. Shot by David Sims, Gaga is at her most demure…but there’s something off about the ads.
Our feisty forum members weren’t afraid to tell it like it is. “What drugs was the marketing department smoking when they agreed to cast this vile person for their campaign…? Casting her for your brand is self-sabotage. She has no style, no integrity, no originality and she is the epitome of a charmless and graceless woman. Even her poses are so stiff and forced. She cheapens the brand. Tiffany got punk’d,” argued Phuel.
“She must have some very powerful support cause ain’t nobody checking for her now. She also looks terrible,” added arlekinderrabal.
“She is so not Tiffany & Co. Bring Christy and Lupita back!” Wintergreen begged.
CommanderTMugler feels she’s not the right fit for Tiffany, saying, “She just doesn’t have an appealing face to pull off these shots. Plus when you think of Gaga you don’t imagine simple, timeless pieces and a conventional beauty…you think spur of the moment, fashion that will come and go like a fad.”
Nomar couldn’t have agreed more. “What a random collaboration. I’m not sure if I like it or not but the frontal shot is absolutely doing no favors for her here. The profile shots are much stronger,” he described.
“The comments here are way better than this campaign! And no, she is in no way representative of a brand like Tiffany. I have no idea what they were thinking hiring her,” stated mepps.
Are you buying Lady Gaga as a Tiffany woman? Let us know here.