Forget American Vogue‘s mega September spectacular, each year, our forums eagerly await the reveal of Vogue Italia’s take on the all-important September issue. However, due to some staff changes and a massive overhaul of the magazine earlier this year, we were unsure what to expect this season. Last month’s Lara Stone cover was declared a total flop and the title is currently doing its best to stimulate interest in its latest issue. So much so, three different photographers were commissioned to capture the multiple September 2017 covers, with Mert Alas & Marcus Piggott, Inez van Lamsweerde & Vinoodh Matadin and Willy Vanderperre each submitting fashion stories for us to deliberate over (all three featuring Italian beauty Mariacarla Boscono). But are three photographers and two same-sex kisses enough to please the masses?
Out Now Bacio! #thenewvogueitalia #itsallaboutitaly by #mertandmarcus @mertalas @macpiggott styled by @alastairmckimm Editor in chief @efarneti Creative director @gb65 Full Cover + Fold-Out Credits Fashion: @prada #prada #MariacarlaBoscono @ Elite Milano @iosonomariacarlaboscono Federico Spinas @ I Love Management Lily Aldridge @ Img Models @lilyaldridge Vittoria Ceretti @ Elite Milano @vittoceretti Pablo Rousson e Edoardo Velickskov Casting Piergiorgio Del Moro @pg_dmcasting and Samuel Ellis Scheinman @samuel_ellis Hair Cyndia Harvey @ Streeters @cyndiaharvey Make-up Isamaya Ffrench @ Streeters @isamayaffrench Manicure Mary Soul using Chanel Le Vernis Set design Andrea Stanley @ Streeters On set Across Media Productions
The covers by Mert & Marcus (above) were the first to feel the wrath of our unimpressed forum members. “Indecisive cover, hesitant. It should have been more bold/statement. Forgettable,” scolded Nymphaea.
“I really, really resent this!! For September I don’t need gimmicks like this!!” hollered Miss Dalloway.
“This can’t be a September cover. Too generic, boring and lifeless,” zacatecas570 stated in disbelief.
Out NOW#thenewvogueitalia #itsallaboutitaly Roma! @iosonomariacarlaboscono by @inezandvinoodh styled by @alexwhiteedits Editor in chief @efarneti Creative director @gb65 Mariacarla Boscono @ Elite Milano wears @prada shoes @miumiu Full Cover + Fold-Out Credits @saskiadebrauw @ Dna Model Management wears @ermannoscervino @othiliasimon @ Dna Model Management wears @fendi; jewels @bulgariofficial Heritage Collection Casting Piergiorgio Del Moro @pg_dmcasting and Samuel Ellis Scheinman @samuel_ellis Hair Malcolm Edwards @ Art Partner @1malcolmedwards Make-up Lisa Butler @ Bryant Artists @lisabutlermua Manicure Catia Sonia Piazza On set MAI.London.
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“I know they’re trying different things but the non-Meisel covers always end up falling flat compared to the Meisel ones,” said Scotty.
Starry made his feelings clear toward Inez & Vinoodh’s covers (above). “The new cover by I&V really makes me think that Vogue Italia has lost itself. The main cover with Mariacarla and the fold-out image is so disconnected!” he disapproved.
Also not buying it was GivenchyHomme: “I don’t like all these covers. It shows a lack of confidence. One strong image is all this magazine needs to make a statement, that’s how it’s always been. This, however, is a mess.”
“I agree, Lack of confidence indeed. Coupled with uncertainty,” replied an unfulfilled MON. “It frustrates me that they felt that this kind of gimmick is better than producing one strong cover. Like come on, the new Italy concept can be represented by one strong cover. Seriously, 3?”
“Laughable. This is sad. Should we really take this serious? If they continue like this, they are bound to loose credibility,” protested guimon.
On newsstands now Our September issue is here #thenewvogueitalia #itsallaboutitaly Ad Arte! @iosonomariacarlaboscono by @willyvanderperre styled by #OlivierRizzo fashion @prada Editor in chief @efarneti Creative director @gb65 Mariacarla Boscono @ Elite Milano Casting Piergiorgio Del Moro @pg_dmcasting and Samuel Ellis Scheinman @samuel_ellis Hair Tina Outen @ Streeters Make-up Lynsey Alexander @ Streeters Manicure Miss Moji @ Backstage Agency Set design Emma Roach @ Streeters On set PRDn