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Kim, Kendall, Kylie, Khloe and Kourtney Star in Calvin Klein’s New Underwear Campaign

Leave it to the Kardashian-Jenner clan to give us our first major surprise of the Spring 2018 campaign season. No strangers to breaking the internet, the famous sisters pose together in their undies for the new Calvin Klein underwear campaign (Kendall Jenner is already familiar with CK). The five siblings took time out from their busy schedules to pose in a barn setting for photographer Willy Vanderperre.

Calvin Klein #MyCalvins S/S 2018 : The Kardashian/Jenner Sisters by Willy Vanderperre


Unsurprisingly, the campaign didn’t go down well with our forum members. “Seriously?” asked apple the moment the images struck.

“Someone please tell me this is a joke. I am begging you,” wrote a shellshocked dodencebt.

“They’ve got to be joking! I know Kendall had a CK contract because she’s a legitimate model, but do we now live in a world where the other four also have one? They don’t belong, sorry. Love how Kylie is hiding the bump in all her shots. The only redeeming aspect is that it doesn’t look like Vanderperre. That’s a plus, at least,” noted Benn98.

Zposen agreed, commenting, “CK is hilarious at best. When Kendall and Justin [Bieber] were fronting their underwear ads it was everywhere… and sales improved by 4%. Raf [SImons] came along and no longer was using Kendall. Obviously, his campaigns have been less effective and quite boring…. and now he is using the entire family! I like how Kylie is modeling underwear but not showing her lower half… how cheap and tacky!”

Lola701 wasn’t here for it either. “AHAHAH! Coming from Raf, this looks so desperate,” she said.

“I find it really hard to believe Raf signed off on this and if he did… Lord help us all,” echoed lelaid.

“Raf controls everything, so he approved. I don’t have any respect for him anymore, so I am just laughing because this is funny especially Kylie,” mocked GivenchyAddict.

Forum member sixtdaily called for a boycott: “#rafsimonsisover”

Calvin Klein #MyCalvins S/S 2018 : The Kardashian/Jenner Sisters by Willy Vanderperre


See more from the entire #MyCalvins advertising campaign and drop us a comment here.