Supermodels past and present gathered together last season to star in Versace’s spectacular Spring 2018 campaign and now a new generation of faces (a few returning from last season) make up the diverse and inclusive cast for Fall 2018. Donatella Versace handpicked a total of 54 models this time around, resulting in the longest group shot advertising campaign image ever. Photographed by Steven Meisel, Bella and Gigi Hadid, Kaia Gerber, Adut Akech, Aube Jolicoeur, Fei Fei Sun, Imaan Hammam, Vittoria Ceretti and Yasmin Wijnaldum are just a few of the models who stand side by side, each styled to the hilt in Donatella’s latest collection while doing little else.
1/13 – Shot by Steven Meisel, the #VersaceFW18 campaign features the longest-ever advertising image. Side by side, the main image features a cast of fifty-four models symbolizing inclusivity, a key value for Artistic Director, @Donatella_Versace and her vision for the brand. #TheClansOfVersace #TeamDV Photographer: #StevenMeisel Artistic Director: @donatella_versace Creative Ad Campaign Director: @ferdinandoverderi Casting Director: @pg_dmcasting Stylist: @kjeldgaard1 Makeup Artist: @patmcgrathreal Hair Artist: @guidopalau
To say our forum members were unimpressed with the outcome would be the understatement of 2018. “Umm… looks like something for GAP,” said Scotty, setting the tone for commentary to follow.
“W Magazine editorial worthy,” described artemovartem.
“Meisel is so lazy lately. This is just a waste, anyone could’ve done these photos,” ranted fierrousa.
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GivenchyHomme certainly didn’t hold back: “The Photoshop is atrocious! Feet overlapping, unfinished edges, and zero sense of perspective. Whoever put this together post-production must be blind, because it looks sloppy and cheap. It’s a very lazy offering from Donatella, just like the collections. Does anyone actually want to buy this Versace?”
“Absolutely uninspired! He could’ve done so much more with this. They look like a bunch of fashion victims. A cast the same size as the population of Lichtenstein and it’s a fail!,” declared Benn98.
“Did Donatella watch too much America’s Next Top Model lately?” asked GreyVetiver.
Tigerrouge wasn’t thrilled, either. “I expected something spectacular after seeing the title, but this is like seeing a bunch of kids from a Versace college,” she said.
“I mean, I love the cast… for a show. A campaign with 54 models seems pretty pointless. The shot itself looks quite catalog-ish, honestly. Not a fan at all,” noted StoneSkipper.
“Horrible cast, empty pictures. Why did he agree to this? Another miss for Versace and a terrible waste of Meisel’s talent and a few of these girls,” anlabe32 shared.
A missed opportunity at something that could have been fantastic? See more and sound off here.