Estée Lauder is on a mission to snatch up the best talent to serve as brand ambassadors. We’re only halfway through 2018 and the mega makeup brand has already signed Karlie Kloss and Grace Elizabeth as global spokespersons — and now Estée Lauder sets its sights on Anok Yai. Ever since Anok made her catwalk debut in February as the second black woman to open a Prada show, just about everyone in the industry has had a watchful eye on the Egyptian-born, Sudanese beauty. In the announcement image (below), Anok proves she’ll need minimal effort to elevate her glowing, natural beauty as she features in future advertising campaigns for any of Estée Lauder’s extensive line of luxurious skin care and beauty products.
Of course, our forum members were ecstatic about EL’s latest signing. “Absolutely fantastic to see Anok snatched up by Estée Lauder! First Grace, now Anoki, wonder who’s next? They sure are signing up fresh new faces and I’m here for it. Anok looks smashing in the unveiling photo, utterly radiant and captivating,” said vogue28.
“Love the colors in this shot, and she seems to work for the brand based on this shot. She’s actually the most unconventional hire for EL yet which is refreshing. And I’m not saying this because of her skin tone, but because of her features,” wrote Benn98.
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“Surprising signing – great for Anok to book a beauty contract so quick! She looks gorgeous too and actually seems to fit in well. Good to see a little more diversity too,” 333101 praised.
Members of our forums also took to Anok’s dedicated thread to express their delight. “Congrats! That was fast!,” said Cute.
“This is such great news for her. She has such a wonderfully magnetic face. Makeup will shine on her!” apple declared.
Armani couldn’t have agreed more, commenting, “Gorgeous, gorgeous, gorgeous. Anok is a STAR!”
“Deserved! Anyone who had been doubting Anok can now take a bow,” stated ghostfeed.
Join the floods of applause and await more from Anok’s affiliation with Estée Lauder here.