Every season has its standout advertising campaign. Last season, it was Alexander McQueen that came out on top and now, with the unveiling of the Fall 2018 offering, the brand is set to steal the spotlight once again. Shanelle Nyasiase returns to the roster, joined by models Rianne van Rompaey and Vittoria Ceretti, for a San Francisco shoot with photographer Jamie Hawkesworth. The city’s various landmarks, including the Golden Gate Bridge and Coit Tower, contribute to the series of visually arresting images.
The moment the campaign dropped, our forum members were in awe. “Gorgeous Picture. The dress looks better than it did on the runway,” said LustforFashion.
“Ugh, I can already tell I will love this. Sarah Burton’s McQueen campaigns are a hundred times better than the actual clothes,” wrote dodencebt.
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“That is FABULOUS! That picture is gallery worthy. The dress and the model are working together, one doesn’t outshine the other and that’s very difficult with such an amazing background,” said GivenchyHomme.
In agreement over how wonderful everything looked was Benn98. “Love each and every shot, but that image of Shanelle is astounding! This campaign, along with the last one, really cements the idea of Jamie as a fashion photographer for me. You can see he’s trying to innovate as opposed to just skating by on his trademark tint,” he commented.
“What a gorgeous campaign. Rianne and Shanelle are both out of this world,” expressed forum member bluebanter.
“This campaign is so gorgeous. 10 out of 10. I will frame the first picture with Shanelle, that’s pure art. The dress, the pose, the location, and the composition are so perfect. They nailed it,” complemented Perickles.
“Stunning campaign I love how different each model is,” Urban Stylin admired.
Zposen felt the same way: “Beautiful campaign! All three girls brought something unique and mesmerizing to it.”
Forum member dontbeadrag liked what he saw too, adding, “Sarah Burton always has the best campaigns. Glam, expensive and not pretentious.”
Are you into McQueen’s latest just as much as we are? See the campaign in full and share your thoughts here.