You have to hand it to Alessandro Michele. Since taking the reins at Gucci back in 2015, he’s managed to reinvigorate the brand and increase sales. In addition to his coveted collections, the designer has also upped the iconic Italian fashion house’s game when it comes to advertising campaigns. Following a series of images for Spring 2018 that were everything fashion dreams are made of, Michele tapped none other than Faye Dunaway for Gucci’s Sylvie handbag campaign. Photographed by Petra Collins, the 77-year-old Hollywood legend is joined by French actress and singer Soko with the duo playing the role of mother and daughter in Beverly Hills living the high life clad in head-to-toe Gucci, of course.
Members of our forums reacted to Gucci’s latest campaign immediately. “LOL, this is cute. So bad it’s good! And it’s actually one of the less obnoxious Gucci campaigns, Faye looks amazing in all the ensembles. I do however wish Charlotte Wales shot this. Petra is so overrated,” confessed Benn98.
“I like the shot in the car. The rest look too candid,” mikel chimed in.
“I love this. It looks like a Sofia Coppola movie,” raved Perickles.
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But the campaign wasn’t to everyone’s taste. “Shocked that she got this campaign, she became the Katherine Heigl of her generation after that awful Joan Crawford film and she doesn’t seem to me like an iconic personality despite her role in Bonnie and Clyde. I guess Alessandro liked Network?” quipped YohjiAddict.
“Faye Dunaway is a legend, and anyone who compares her to Katherine Heigl knows NOTHING about cinema. End of. This campaign is silly, like so much of what Gucci does,” mepps fired back.
Urban Stylin was quick to declare the images “fabulous” and we couldn’t agree more.
Are you a fan? See more from Gucci’s new advertising campaign and sound off here.