You’re no doubt aware that Jennifer Lawrence is a brand ambassador for Christian Dior. Currently five years into her contract, the actress has fronted countless ready-to-wear advertising campaigns and wears the brand head-to-toe for various red carpet events. Now, Jennifer becomes the face of Dior’s first pillar fragrance in 20 years, Dior Joy. In the captivating campaign image, J.Law was photographed on location at a hilltop house in Los Angeles by Jean-Baptise Mondino and emerges from the pool looking like a goddess…or does she?
Unfortunately, the campaign failed to captivate our unfiltered forum members. “Very plastic…” pointed out kokobombon the moment the campaign struck.
“By the look of it, she’s bathing in liquid silicone,” tigerrouge echoed.
“Why did they even bother to book a human as a model and not just hire an avatar designer if this was what they were going for?” asked June.
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Feeling exactly the same way was Benn98: “LMAO! That’s what I was thinking as well. It’s so embarrassingly CGI. What’s happening at Dior though? Creatively, at least! Everything always looks so contrived and instantly forgettable.”
“I don’t know which is worse: the name, the bottle, the campaign. This doesn’t look like a perfume for a modern woman of 2018,” scolded TaylorBinque.
“This looks really cheap for Dior,” Nomar added.
Fluxxx couldn’t have agreed more, commenting, “Super mediocre and that bottle looks so cheap!”
Our forums have spoken. A total miss, Dior! See more of the campaign and voice your opinion here.