One thing about Jeremy Scott is that he sure knows how to put out stellar advertising campaigns for Moschino. Our forums have admired Scott’s campaigns for years, with many thanks to legendary lensman Steven Meisel who effortlessly elevates Moschino’s collections like no other. Take, for example, this season’s current campaign, which pictures the likes of Kaia Gerber and Gigi Hadid as fashion-forward aliens who have landed from another planet, right into Meisel’s studio.
Per our forum’s recommendation, Jeremy ditches Giampaolo Sgura, who fronted his last disappointing fragrance campaign, and brings Meisel and Devon Aoki on board for the new scent, Toy 2. In the campaign, Aoki cradles an oversized version of the bear-shaped bottle in the black and white image, complete with styling from Carlyne Cerf de Dudzeele.
Of course, the campaign was an instant success with our forum members. “This casting is legendary. Devon never bores,” said youarearockstar.
“Devon fits this really well,” echoed June.
“Does Devon age? She still looks the same as she did in the Nineties!” forum member 333101 added.
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Also quick to show the casting some love was marsnoop2. “Always here for Devon!” they said.
“I love Devon, she’s just mesmerizing,” admired YohjiAddict.
Yet not everyone was so into it. “The roll call of names is impressive and the concept seems cute. But the message I get from that ad is – what that perfume actually smells like was probably the last consideration on the list, when it was created,” wrote tigerrouge.
“She’s evergreen, like Pantaeva, but the actual shot is dull, dull, dull! Like the lowlier sister of Joan Smalls x Sgura. I was expecting something quirky like the ad he did with Linda Evangelista,” Benn98 said.
Are you a fan? Seen better? Voice your opinion with us here.