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Penélope Cruz Is the Face of the New Chanel Cruise 2019 Campaign

On the same day Penélope Cruz attended Chanel’s Haute Couture Fall 2018 show in Paris in July, it was announced that the Oscar-winning actress would be the brand’s newest ambassador, following in the footsteps of celebs like Margot Robbie and Kristen Stewart. Her first official print campaign is finally here and, in true Chanel fashion, Cruz receives the full Karl Lagerfeld treatment for the brand’s nautical-themed Cruise 2019 collection. Captured in Lagerfeld’s signature black and white style of photography, Cruz appears in a series of classic and timeless portraits.

Chanel Cruise 2019 : Penélope Cruz by Karl Lagerfeld


Members of our forums weren’t so sold on the outcome, however. “Is this a joke? Is it the actual campaign or like a supplement to it? Such a colorful and youth-focused collection, and this is the campaign?” asked TianCouture.

“Holy Photoshop! she looks like Letizia Ortiz…” kokobombon said.

Also noticing some signs of post-production was dodencebt: “Wow, they photoshopped her into oblivion. Her Mango ads were a hundred times better than this!”

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“Oh God! While not awful by any means, it’s just so dull and lifeless. I’m already not the biggest Penelope Cruz fan, so for me this looks like something which should never have happened. When is Karl retiring again?” Benn98 wrote.

“I never liked her, what a waste of a Chanel ad. He should’ve shot Luna [Bijl], Adut [Akech] or Grace [Elizabeth], Karl’s faves,” noted ivano.

In the same frame of mind was 333101. “Chanel ads have gotten so boring… there’s no creativity or story to them, it’s literally like they insert their current muse (Penelope in this case, Margot, etc.) into the collection, snap a few pictures and are done. This looks nothing more than an advertorial, and a cheap one at that,” she said.

Chanel Cruise 2019 : Penélope Cruz by Karl Lagerfeld


Care to see more? Think Penelope’s a good fit for Chanel? Check out the rest of the campaign images and join the debate here.