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Alicia Vikander Stars in Yet Another Mediocre Louis Vuitton Campaign, for Cruise 2019

While Chanel is forever recruiting new brand ambassadors to keep things fresh, the likes of Christian Dior and Louis Vuitton tend to stick to what they think works best. Ever since Alicia Vikander joined Vuitton’s rank of ambassadors back in 2015, our forum members haven’t exactly been her biggest supporters. Alicia’s last campaign for the legendary French fashion house fell flat, as did prior efforts, so it comes as no surprise that the recently unveiled Cruise 2019 campaign was met with a similar lack of enthusiasm. Photographed by Craig McDean, Alicia transports us to the rugged coastline of the Corsican coast while proving once again that modeling isn’t her strongest attribute.

Louis Vuitton Cruise 2019 : Alicia Vikander by Craig McDean


Another total waste of a good trip and photoshoot, if you ask our forum members. “Very nice for a Mango ad,” mocked helmutnotdead.

“Why do I have to suffer from this mediocrity. WHY?” asked TaylorBinque.

“God help this brand and their lack of innovative campaigns. The last time I was in love with their imagery was Spring 2016 when they used a Final Fantasy character,” laughed GERGIN.

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“God she is so stiff when being photographed. What’s with the indifferent expression and pose in the first shot?” Ken Doll Jenner asked.

Sharing the same sentiments was RMDV: “Still don’t understand how/why anyone ever thought to have her model for anything.”

“I think Amy Adams or Julianne Moore would be a better LV brand ambassador! They both would make for more interesting photographs and both have a sense of the Nicolas [Ghesquière] woman. Alicia is random,” remarked tomtakesphotos.

RedSmokeRise felt the same way, commenting, “Is she even like… doing anything relevant for LV to promote her? I thought her Tomb Raider film flopped. Whatever, at the end of the day it’s just another mediocre exercise in image making!”

Louis Vuitton Cruise 2019 : Alicia Vikander by Craig McDean


Time for a major shakeup, Vuitton? Share your thoughts on the latest campaign here.