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Kaia Gerber Stars in Steven Meisel’s ‘Boring’ Jimmy Choo Ads

Nothing makes us more excited than a Steven Meisel campaign and the legendary lensman just made a surprise appearance as Jimmy Choo’s photographer for Spring 2019. Replacing Lachlan Bailey, Meisel shakes up the casting, enlisting Kaia Gerber in lieu of Rosie Huntington-Whiteley, Lily Aldridge and Joan Smalls. The 17-year-old model of the year (who now needs no introduction) looks pretty confident in her role as the face of Jimmy Choo under the styling Joe McKenna.

Jimmy Choo S/S 2019 : Kaia Gerber by Steven Meisel


Despite Choo hiring one of the best photographers in the business, our forums weren’t so convinced. “Jimmy Choo by Meisel? He’s really like a cat, always landing on both feet! It seems there’s always someone willing to tighten their belt and commission him for a campaign. Looks like it could be a Karl Lagerfeld campaign. Very cold and commercial,” Benn98 discredited.

“I’m not liking it either,” mikel chimed in.

“This doesn’t look like Meisel at all! Commercial and boring,” echoed apple.

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Guimon agreed: “I got excited when I read the title, but the images are really boring. This is too commercial. Looks like a Adidas ad. I was expecting glamour, classy, high heels!”

“Meisel is like [Helmut] Newton now: straight to the bank. The campaign itself is a non-event (Meisel’s involvement here is the event) but the products are super tacky,” added Lola701.

“Embarrassing. Meisel is taking these brands for a ride with these awful studio campaigns,” said 333101.

Is Meisel spreading himself too thin lately? A waste of Kaia Gerber? See more from Jimmy Choo’s new campaign and join the debate here.