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Gigi Hadid, Joan Smalls and Irina Shayk Dial Up the Drama for Moschino’s Fall 2019 Campaign

You just have to hand it to Jeremy Scott — he isn’t afraid to push boundaries. And the designer has enthralled our forum members with his Moschino advertising campaigns since day one. With cult 80s drama Dynasty serving as inspo, the Italian fashion house just dropped its latest campaign. Gigi Hadid, Joan Smalls and Irina Shayk channel their inner divas for the Steven Meisel-shot print campaign and a series of mini video episodes. Styled by Carlyn Cerf de Dudzeele, the models were captured around an ultra plush and glamorous apartment setting while battling it out as wealthy women seeking the affections of handsome and impeccably dressed admirers.

The glamour and drama was enough to satisfy our forum members. “Dynasty madness! Meisel in top form. It’s just so camp and OTT, why don’t we see this level of shoots in magazines nowadays? I must say each model gave it their best in this short clip, even Gigi!” heralded Benn98.

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“Meisel doing Dynasty for Moschino? What pure perfection,” praised Miss Dalloway.

“I’m excited for this. Any nonwhite/gray background campaign these days excites me (especially from Meisel). The casting is appropriate, too,” voiced TommysBaby.

“Irina is the star already. She is the most convincing one. Gigi and Joan are just too dramatic in a gag way. That being said, it’s fabulous!” raved Lola701.

Forum member pollyanna90 was also quick to show the campaign some love: “I love Joan in this campaign. She’s the star IMO. She makes camp look so high fashion and luxurious. I would’ve replaced Gigi with Raquel [Zimmermann] or Karen Elson. Gigi is out of place here and not convincing in the role she’s portraying.”

“I love the campaign! But Irina is not selling it — she looks lost between the energy Joan and Gigi are bringing,” said TommysBaby after returning to the thread.

Moschino F/W 2019.20 : Gigi Hadid, Joan Smalls & Irina Shayk by Steven Meisel


Check out more from the campaign and join the conversation here.