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Kristen Stewart Stars in Chanel’s ‘Stale and Boring’ Spring 2020 Campaign

We are all well aware that Kristen Stewart is affiliated with Chanel. Upon signing on the dotted line back in 2013, Stewart was immediately put to work shooting with the late Karl Lagerfeld for various advertising campaigns. Recently, we’ve been treated to a series of campaigns featuring models of the moment, but now Stewart is back showcasing the brand’s Spring 2020 collection. Photographed by Jean-Baptiste Mondino, the actress strikes a pose before a minimalist gray backdrop.

Chanel S/S 2020 : Kristen Stewart by Jean-Baptiste Mondino


The campaign didn’t impress our forum members. “She looks so uncomfortable and stiff. That outfit also doesn’t suit her at all,” critiqued Nomar.

“The collection was bad, the campaign is bad… And Jean-Baptiste Mondino? Really? After the flawless Karim Sadli campaigns? Chanel is definitely off my radar. In one year they have ruined the magic that took 30 years to be solidified,” proclaimed a frustrated Lola701.

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“Who wants to look like that?” wondered Conbothsides.

“Never liked Kristen in general, never liked her messy look and never understood how she became Chanel’s principal ambassador when she clearly doesn’t care about fashion and doesn’t have any allure,” admitted apple.

“This campaign is just awful. I just wish the fashion industry would just hire actual fashion models for their campaigns rather than hiring these inappropriate celebrities and social media girls,” Greyyyyy chimed in.

In the same frame of mind was Mercury6181: “Very stale and boring, nothing exciting is happening in this campaign so far. This is a prime example of the talent models bring to a shoot. Any of the Chanel girls, Vittoria, Adut, Rianne, etc., would’ve made this campaign way more intriguing.”

Share your thoughts and see more of Chanel’s Spring 2020 advertising campaign here.