Edward Enninful is still on a mission splashing British Vogue‘s front covers with subjects who have never graced the magazine before. Lupita Nyong’o, Irina Shayk, Jodie Comer and Emma Corrin all made their debuts just this year. Now Enninful scores none other than Serena Williams. The three-time American Vogue cover star and Stuart Weitzman brand ambassador takes to the British fashion bible’s November 2020 installment posing for photographer Zoë Ghertner. The tennis ace dons a custom Nike x Off-White dress picked by Julia Sarr-Jamois for the fresh and inviting newsstand cover image.
“This is just so U.S. Vogue. Can Edward treat this as a British magazine for now at least before he gets Anna Wintour’s job?” commented Flamingjune the moment the cover dropped.
“I thought this was U.S. Vogue and it could’ve been shot by Annie Leibovitz,” KateTheGreatest chimed in.
“We already have an American Vogue Edward and trust us, we don’t need another,” stated A.D.C.
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KINGofVERSAILLES wasn’t jumping for joy, either. “The cropping, the way her eyes look nearly closed, the hairstyle and the overabundance of summery white on a November issue are all not quite working for me.”
“Not Vogue enough, this basic image belongs on SELF,” MDNA pointed out.
“Zoë Ghertner’s photography here is naff and all I want to do is tilt and shift the cover image because the cropping is awful. I guess I can appreciate the cover for its minimalism — and nothing else. Overall, the cover is indeed very American Vogue and offers nothing new,” voiced vogue28.
But not everyone shared the same sentiment. “I love it, the minimalism and the slight touch of red look very classic. It’s also nice to see a softer side to Serena…” admired Urban Stylin.
“That’s a beautiful cover,” agreed crmsnsnwflks.
Share your thoughts on British Vogue‘s latest here.