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Justin Bieber’s 17 Million Facebook Fans Don’t Buy Magazines

Justin Bieber Vanity FairJustin Bieber's February Vanity Fair cover had a miserable time at the newsstands, selling fewer copies of the magazine than any other issue since July 1999. I'm sure the bad sales are tripping up the Vanity Fair finances, but this is some of the best news I've heard in a long time. I come across a Bieber mention probably two or three times a day but I don't think I've ever heard him sing, so to me, the pint-sized pop star is mostly famous for being famous: I can't think of Bieber without thinking about the hordes of screaming fans that follow him around and write hate-blogs about Selena Gomez in their off-time. His popularity with the teenybopper set might be massive, but Bieber gets boatloads of coverage in adult outlets, and I don't know why grown-ups need to get involved with the bad habits of pre-teen girls. But at least according to the Vanity Fair sales figures, it looks like most adults couldn't care less about junior high catnip — and it turns out, even teenagers have more on their minds than a shiny-haired 17-year-old crooner. Bieber's October 2010 Teen Vogue cover sold 12% less copies than the magazine's per-issue average for that year. He might have 17 million Facebook fans and 10.8 million Twitter followers, but it looks like the pop star's social media following is saving their money for Bieber's line of OPI nail polishes and Someday fragrance for women. [WWD]