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First Look at Karl Lagerfeld for Macy’s

As promised yesterday, Macy's has just released a preview of Karl Lagerfeld's capsule collection, which will hit department stores in late August.

Vogue's August Issue is running the first photograph of the collection, a basic floral dress set to retail for $109. Small details like a high collar and pouffy sleeves are probably the only thing that separate this dress from similar, and cheaper, offerings from fast fashion outlets like Forever 21 and H&M (the designer's last diffusion line was for H&M, seven years ago). Lagerfeld said that the dress was "a coup d'oeil to the dresses I designed for Chloe and the girlish, more romantic mood of the seventies."

I'm all for girlishness and romance, but I had been expecting to see more unusual pieces from Lagerfeld's capsule collection. The dress is sweet, but you can't throw a stone without hitting a $100 floral dress.

We'll have to wait for photos of the other pieces, but it's possible that Lagerfeld's line will have a bit more diversity than this first picture lets up. Macy's passed along sketches of two additional items from the upcoming collection. The sketched looks seem to be a a little more sleek and polished than the dress above, but the success of either look, and the rest of the line, will depend on the quality of construction.

Karl Lagerfeld

Karl Lagerfeld for Macy's Pictures and Release Date – Fashionologie

Macy's is Lagerfeld's Latest Fashion Project – WWD